Hey there, friends! If you're anything like me, you're always on the lookout for the perfect holiday gifts, especially for those HGTV fans in your life. Well, buckle up because I've got some exciting news to share. Joanna Gaines and Chip Gaines, the dynamic duo from Fixer Upper, have teamed up with Target to launch an exclusive lifestyle and home line. And guess what? They're kicking it off with a special holiday collection that’s going to blow your socks off!

Heart & Hand: A Festive Holiday Collection

This Heart & Hand line is absolutely brimming with everything you need to make this holiday season merry and bright. Imagine a wooden dollhouse that’s as charming as it is classic, a "Letters to Santa" mailbox that's sure to spark the magic of Christmas in any kid's heart, and a clear glass candle holder that’s so elegant your mother-in-law will be begging for one too. But wait, there's more! You can also find adorable matching family pajamas that'll make your holiday photos unforgettable, and luxe leather gloves that'll keep your hands cozy and stylish. Plus, there’s a range of kitchen essentials that will make your holiday tablescape look like it belongs in a magazine.

Joanna and Chip Bring the Magic to Target

Now, let's rewind a bit. The buzz around this collaboration started on September 12, and I don’t know about you, but I was thrilled to hear that we wouldn’t have to make the trek to Waco, TX, to shop at their beloved store, Magnolia Market. Starting November 5, Joanna and Chip are rolling out Hearth & Hand with Magnolia at Target. This collection will be available for years to come, and it’s going to feature everything from home decor to kitchen essentials. The best part? Prices range from just 99 cents to $129.99, so there’s something for every budget. As the press release highlights, this collection offers a modern take on Magnolia’s signature aesthetic, blending classic, industrial, and vintage elements to create timeless pieces.

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For a while now, we’ve been working on a project that’s really meaningful to us and we are so excited to share the news with you! Hearth & Hand with Magnolia will be available at Target November 5th. Chip gives all the details at the link in my profile. #HearthAndHand @target
A post shared by Joanna Stevens Gaines (@joannagaines) on Sep 12, 2017 at 1:29pm PDT

Joanna’s Heart Behind the Collection

Joanna herself opened up about this incredible venture, saying, "At the core of the Magnolia brand is the desire to make homes beautiful, but with a focus on family and practicality. We want to create spaces that families want to gather in. We’ve always dreamed of working with a retailer to create a collection that could reach more people at a more affordable price point. Coming together with Target not only allows us to design beautiful pieces for people all over the country, it also allows us to help communities in a bigger way than we could have ever imagined." Her passion for making homes beautiful while staying grounded in family values is truly inspiring.

Target’s Excitement Over the Partnership

Mark Tritton, executive vice president and chief merchandising officer of Target, expressed his enthusiasm, "Partnering with Chip and Joanna to create a modern farmhouse collection available only at Target allows us to offer an aesthetic we know our guests will love, and the quality and affordable prices can’t be beat. That’s the magic of Target, and we can’t wait for our guests to enjoy this collection for years to come." It’s clear that Target sees the potential in this collaboration to bring joy and style to homes across the nation.

And here’s the cherry on top—Joanna and Chip are giving back in a big way! Target shared that Magnolia will be working with Target House at St. Jude Children’s Research Hospital to redesign their dining room just in time for holiday gatherings. Target House is a free home away from home, providing long-term housing for St. Jude patients and their families. It’s heartwarming to know that this partnership isn’t just about selling products but also about making a difference in people’s lives. I don’t know about you, but I’m counting down the days until I can get my hands on these amazing items!